| | Here's a tip from last year's 101 Sales,
Marketing, and Agency Management Ideas issue: | | | | | | | | Tip #21 from 2017's Edition | | | "Keep It Simple. You may think your job is to give a possible buyer mul-
tiple options for planning for long-term care, such as spread sheeting
several insurance carriers or comparing standalone and linked products.
However, the reality is consumers don't want this. They want a recom-
mendation with just a few choices. Limit the options they can consider." | | | | — Steve Cain, LTCI Partners LLC | | | | | | | | We'll take Steve's advice and keep this message simple: | | | One of our most popular issues is coming up. It's the 101 Sales,
Marketing, and Agency Management Ideas issue. Agents keep for
a very long time. If you have product that independent property / casualty agents should be aware of, you should advertise here so
they know about you. | | | | • You can advertise nationally or regionally. | | | | • The issue closes August 3rd. | | | • There's a corporate profile section in this issue too.
You can say a lot for a little dough. | | | | That's it! Simple. Easy peasy. | | | | | |
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