Agency Salary Issue - A reader favorite is next

Agency Salary Survey Results     The Annual Agency Salary Survey issue is a reader favorite. Ride along in an issue that will be shared and discussed in tens of thousands of agencies across the country.   ▸ Reserve Your Space Now       50% Off   by Julie Tinney, CMO at Wells Media Group   An interesting thing happened the other day in our weekly sales and marketing meeting. I'd asked for takeaways from a study I'd posted for the team to review. The study said that 67% of media buyers (ad agencies) found discounts extremely important. Yet only 46% found the audit/circulation statement important.   One of the comments from our team was: "Everybody expects discounts. We could make another version of the Media Kit that's labeled 'Media Kit for Buyers Who Want Discounts' with the handwritten note, 'Prices have been artificially inflated 50% so we can give you a 50% discount.'" The person went on to say that they were just kidding.   But I started thinking about it. That's exactly what some media companies do...   ▸ Read More at the iJam Blog     Next Magazine Issue Ad Deadline: Feb 7   • Agency Salary Survey • Markets: Marinas &    Boat, Agribusiness /    Farm & Ranch • Bonus Distribution to    WSIA Underwriting &    Leadership Summit   Reserve Your Ad   More Info     Articles to Share   Tort Reformers Proclaim Top 10 'Judicial Hellholes'         Ransomware Exposure Driving Up Cyber Insurance Costs         Workers' Comp Is Doing Well. Is It Time to Worry?         What's Up with Multi-Brand Strategies of P/C Insurers?

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