Construction & Umbrellas Next + Programmatic exposed

Featured Blog Post by CMO Julie Tinney   15% of Programmatic Ad Spend Goes Unaccounted For   A few days ago, the Incorporated Society of British Advertisers released a study that should make advertisers really angry.   In this in-depth study (which builds on previous initiatives by the World Federation of Advertisers and the Association of National Advertisers), PwC mapped out all of the services and costs at each stage of the programmatic ad buying process.   The intention was to provide a more transparent view of the supply chain. What they discovered sounds like downright fraud...   ▸ Read More at IJ Ad & Marketing Blog   Next Magazine Issue Ad Deadline: May 29   • Construction Market    & Risks Report • Markets: Umbrellas    (Personal & Commercial)   Bonus Distribution • IMCA, June 22-24,    Orlando, FL   Events subject to change.   Reserve Your Ad   More Info

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