| | | | Is That the Message You Were Trying to Send? | | | Sometimes the message that you think your prospects are receiving is quite different from the one they are actually receiving. We've all heard the popular advertising horror story of the Chevy Nova's lack of sales in Latin America. Where No Va means doesn't go. They were literally advertising a car that doesn't 'go'. Ha!
But guess what? That story about Chevy Nova not selling in Mexico? It's not true.
▸ Continue Reading | | | | | | | | | | | Call for Guest Bloggers | | | | Would you like to share your knowledge with our marketing and advertising community? We'd love that. All Wells Media advertisers are invited to participate. Tell us about your idea. | | | | | | | | | | | | | Staff Highlight | | | | If you've ever run an ad in IJ, then you've had the pleasure of working with our Advertising Coordinator, Erin Burns. | | | |  | | | | | | | Here are 5 things you might not have known about Erin:
| 1. | I'm married to my high school sweetheart of 11 years and have three kids. | | | | 2. | Just ran my fourth half marathon in November and ran my personal best of 1 hour and 46 minutes. | | | | 3. | Won a blue ribbon at the Indiana State Fair for my chocolate chip cookies and second place for my oatmeal cookies. | | | | 4. | I'm a Girl Scout troop leader for my 2nd grade daughter's troop. | | | | 5. | My favorite movie is Sleepless in Seattle. | | | ▸ Connect with Erin on LinkedIn | | | | | |  | | Next Magazine Issue | | | • Agency Mergers &
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