ifinanceUK: Marketing is hard. Here's something to help.

Wanna See Some Verbatim Feedback About Your Ad?

All advertisers (half page or larger) in the July 1st issue will be included in our Annual Ad Reader Study, conducted by third-party research firm Signet Research, Inc.

The results, which include ad memorability scores and verbatim feedback from our readers, are provided as a free gift to you, courtesy of Insurance Journal. Thank you!

▸ Read More about the Ad Reader Study

5 Reasons Why You Should Enter Marketing Awards Competitions

Guest Blog Post by Leslie Lash, Senior VP & Director of Marketing for The American Equity Underwriters, Inc.

Marketing is inherently a competitive space. Our sole purpose is to drive revenue; some may disagree, but fundamentally, every activity a marketing department performs should be to support their firm's business objectives (read: make money) through marketing strategies. Period.

Meeting this objective takes many forms. We use terms like brand equity, customer journey, omni-channel, earned media and so on, evoking the occasional eye-roll from our non-marketing peers who simply don't speak our language.

Marketing is the closest role you can get to sales without actually being in sales (which is fantastic, because most of us don't want to be). We're creative and passionate, and we love seeing our visions come to life, like the inspiring video that drove social traffic through the roof or the big account we landed thanks to a killer presentation deck.

We like to win. We want to win....

▸ Read More at the iJam Blog

Staff Highlight

Mindy Trammell is the South Central Sales at Insurance Journal. Here are 5 things you may not have known about her:

1.	I love to cook!

2.	I love running and doing local races. 5k, 10k, half marathons... no desire to do a full marathon.

3.	I can understand and speak Vietnamese pretty well (nail techs beware).

4.	I'm a dog lover (have a border collie and a goldendoodle)... not a cat person.

5.	I live in Austin, TX and it's truly one of the best cities in my opinion. Live music, the best tex-mex you can eat, and Matthew McConaughey! :)